A successful website is far more than just a ‘pretty face’. Rather, a successful website entails collecting and tracking analytics and measuring them against your business’s goals. This wealth of reliable data will really help you understand your website’s performance and whether it is In measuring up when it comes to traffic, leads, sales and overall credibility.
Website analytics refers to the collecting, collating and measuring of data on your website activity. When understood well, the analytics give you insight into how customers are interacting with your website. In order to track these analytics you have to insert a little snippet of code into your site’s backend which then activates the tracking of user (and other) activity on your site. Many website platforms have this capability built in with plug-and-play access to a dashboard.
Website analytics are vital for a successful website and can be a determining factor in your business’s overall success. Analytics gives you access to understanding who is visiting your website, where they are based, what they are looking at and for how long. It also helps you understand if your website’s speed, security and user experience are up to scratch. Further to this, you can also use it to understand which marketing campaigns have been successful, which products garner the most attention and generally understand what is and isn't working. This information is critical in order to understand where you need to improve and how to measure the impact of your business efforts.
This would largely depend on the goals of your website and business. For example, you may want to make direct sales on your site or you may want to just generate leads or collect registrations. Generally, though, there are nine key metrics which are particularly important across any website:
Google Analytics is the most popular tool but it is far from your only option. There are other great marketing platforms like Hubspot and Marketo and these are great as they have a built-in analytics component with basic metrics. If you are looking for a more product-oriented tool then consider Mixpanel or Amplitude which have more of a product usage analytics focus. Then there are also SEO-focused website analytics tools like Moz and SEM Rush which are recommended for measuring page ranking and traffic.
You can really improve your website and overall business performance by harnessing the power of website analytics. The trick is to really understand how to use this information in order to improve your customer service, sales and more. Understanding what you are needing to get out of the metrics is a start, followed by identifying the right tools for your business and then really working that information in order to better your business. So to fund your website’s growth in the next 48 hours, contact Merchant Capital today.