Meet Friendly Gas
Friendly Gas, founded by La Mond, operates in the natural gas services sector. Like many businesses in this industry, they face a tough customer dynamic: clients often expect work to be completed upfront without paying a deposit. This reluctance stems from historic cases of fraud in the industry, which have left customers cautious.

To win trust and secure business, Friendly Gas had no choice but to bankroll jobs themselves. But this placed serious strain on cash flow and threatened their ability to meet obligations.

“Some of our customers don’t want to pay deposits; they expect the work to be done upfront. We’ve had to fund the jobs ourselves to build confidence in the market,” says La Mond.

The Challenge
Without sufficient working capital, Friendly Gas risked falling behind on jobs, damaging its reputation, and missing out on growth opportunities. Pressure on the team mounted as operational capacity was stretched. Even routine tasks like completing job cards became difficult, and day-to-day operations grew strained.

The Merchant Capital Solution
When Friendly Gas turned to Merchant Capital, it wasn’t just the funding that stood out—it was the service. Our team tailored the merchant cash advance to the company’s specific needs, ensuring it wasn’t just cash on hand, but a financial solution aligned with their operations.

“It was easy. You gave me the best advice. You put me first. There were no issues at all—you checked in, kept me in the know, even when I was on the road. You must change your slogan to: ‘Efficiency is everything.’”

The process was straightforward, professional, and efficient. Regular updates, confirmations, and check-ins—even after hours—ensured the implementation ran smoothly.

The Results
The funding gave Friendly Gas the financial breathing room it desperately needed, allowing them to:

• Complete delayed jobs and meet customer expectations
• Improve team productivity and morale
• Purchase stock and equipment at discounted rates
• Increase buying power
• Win five new high-end customers
• Strengthen operational efficiency

The cash injection didn’t just solve immediate problems; it created a ripple effect. Confidence improved, referrals grew, and their overall market presence strengthened.

“This money helped me build a ‘show and tell’ system to educate our customers and increase referrals.”

The Impact
With working capital in place, Friendly Gas regained momentum and rebuilt customer confidence. The business now has a stronger foundation for growth, backed by a funding partner that understands their needs.

“You gave our business some relief. It’s great to know we have such a strong team behind us.”

Customer Satisfaction
When asked whether they would recommend Merchant Capital to other business owners, La Mond didn’t hesitate:

“Of course! Anytime.”

They rated their experience 10 out of 10—highlighting standout customer experience, clear communication, and tailored support.

Your Success Story Could Be Next
Friendly Gas’s journey shows how the right funding partner can provide more than capital—it can unlock growth, stability, and opportunity.

If your business is facing cash flow challenges, Merchant Capital is here to help. Let us call you back and show you how we can support your success.

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