12
August 2025

Why It’s Time to Open a Private Practice in Underserved Areas

Thando Sikhosana
Staff Writer
In this article
It is time for medical professionals to consider opening a private practice in underserved areas. Here’s why, and here’s how we can help.
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South Africa’s underserved communities still face critical barriers to quality healthcare.
Despite major strides in healthcare reform and an active private sector, the reality on the ground is clear: many South Africans still travel long distances, face long queues, or go without the medical attention they need.

As a medical professional, you already know the difference you can make in someone’s life. But what if you could combine clinical impact with commercial opportunity, right where it’s needed most?

Now is the time to bring care closer to home. And if funding is a concern, that’s where we come in.

Quick Link: Asset-Free Medical Practice Finance

The Healthcare Gap You Can Help Close

According to Health Systems Trust and other public health studies, access to primary care remains highly unequal across South Africa. While urban centres enjoy relative access to clinics, specialists, and private healthcare providers, marginalised communities face a shortage of facilities and healthcare professionals.

This shortage is a life-or-death issue. It affects everything from maternal health and chronic condition management to early diagnosis and treatment outcomes. The gap is wide and growing. But there’s good news: you can help close it.

While the signing of the National Health Insurance (NHI) Bill in May 2024 signals a shift in how healthcare will be delivered in South Africa, much of the policy is still unfolding. However, one thing is clear: the private sector will play a significant role in complementing the public system, particularly in under-resourced areas.

This means greater opportunity for private providers like you to serve communities previously out of reach, with potential support through NHI-affiliated services and infrastructure. Therefore, opening a practice in a high-need area is more than a social decision; it’s a strategic one.

A Smart Career Move with Real Impact

Establishing your own practice is one of the most rewarding things you can do as a medical professional. Doing so in an underserved area amplifies that reward: you build your business and shape your professional future, as well as directly improve lives in communities that need it most.

Why it is good business to open a private practice in an underserved area:

  • There are more patients who need care
  • Less competition in oversaturated urban markets
  • Long-term loyalty from your local community
  • Opportunities for growth and future expansion

Whether you choose to open a general practice, paediatric clinic, GP surgery, or women’s health centre, there’s room to grow and real demand to serve.

Related: Revealed: Small Medical Practices are at the Root of SA’s Retail Recovery

The Real Barrier? Traditional Funding

Despite the opportunity, one major obstacle keeps many professionals from making the move: access to funding. Traditional loans are often difficult to secure, come with lengthy paperwork, and don’t always cater to the unique needs of healthcare professionals. But we’re here to change that.

How Merchant Capital’s Medical Practice Finance Can Help

We offer flexible, tailored funding designed specifically for South African medical professionals. It can be for anything you need to grow your business: launch a new practice in an underserved area, renovate an existing one, buy equipment, or hire staff. We help you access the capital you need, fast.

Here’s what you can expect from our Medical Practice Finance:

Our Medical Practice Finance isn’t a bond or home loan; it’s working capital designed to help established doctors expand, upgrade, or open additional locations. Use our funding to upgrade your practice, invest in equipment, grow your team, or manage cash flow more easily. It’s fast, flexible, and built to help your business thrive, so you can focus on what matters: care delivered where it’s needed most.

  • No need for traditional collateral
  • Fast approval turnaround
  • Funding aligned to your revenue cycle
  • Flexible repayment terms that work with your cash flow

You're the expert in care. We’re the experts in funding it.

Free Download: Prescription for Prosperity

Where to Start

If you’ve ever thought about opening a practice in a high-need area, now is the time to explore the opportunity. It’s a chance to lead, to grow, and to make healthcare more equitable. Apply now for medical practice financing or request a callback and we’ll give you the cash injection you need to take the next step.

FAQs

What are the challenges of healthcare in underserved areas in South Africa?

Underserved areas often face staff shortages, poor infrastructure, and long travel distances to facilities. These gaps create real opportunities for private healthcare providers to make a difference. Merchant Capital helps medical professionals fund a practice where it’s needed most.

Can a social worker open a private practice in South Africa?

Yes, registered social workers can operate private practices, provided they’re accredited with the South African Council for Social Service Professions (SACSSP). To open a private practice, you need a cash injection. If funding is a barrier, Merchant Capital offers solutions tailored to your profession. Enquire today.

Can a non-doctor own a medical practice in South Africa?

Yes, non-doctors can own medical practices, but the clinical side must be overseen by registered healthcare professionals. If you’re setting up as a business owner or investor, talk to Merchant Capital about your funding needs. We can assist with Medical Practice Finance.

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