LinkedIn has fast become the most reliable place to do business via social media. It stands to reason when you consider that LinkedIn has over  875 million users from 200 countries around the world. Its goal is to bring together business owners and professionals from all over the world so they can build their networks and achieve greater success. For lawyers and legal firms, learning how to use LinkedIn to get more clients is an important part of getting the most out of this powerful online networking tool. Here are five top tips for maximising your efforts on this useful platform. 

Perfect your profile

When you're designing your profile, keep your ideal client in mind so that you can clearly explain how you can help them. Make sure your profile is complete and contains useful content for your target audience. Bearing in mind that it should have all of the following elements: A catchy and informative banner,  a short summary of what you do and your value proposition. Also, don’t forget to include testimonials, positive reviews and a strong professional picture that makes you look friendly and personal. These elements will work together to build faith and credibility when others are looking through your profile. 

Network with like-minded professionals

Building your network takes time and work and needs to happen consistently. You can do this in a number of ways: Look for like-minded professionals based on their job title, business, industry, interests and location. Use the search tool often to find people who are in your target group. Another great way to find links to connect with is by using the "People Also Viewed" list on the right side of the page. Once you have found these people, send a friendly note with your connection request inviting them to connect with you.

Another handy tool is that LinkedIn lets you see who else has looked at your profile, which is a great way to find people who are interested in your skills or the services your law company provides. Send those people an invite to connect with you, along with a short, friendly note introducing yourself.

You can also make an effort to join groups on LinkedIn. These are professionals in the same field or who share interests to meet and share information. Remember that your goal is to build ties that last and network with people you can trust. When someone accepts your connection, it's polite to send them a thank-you note with a link to your website. Don't promote yourself right away after meeting with someone. Rather, focus on getting to know them and building an authentic connection first.

Share useful content

One of the best ways to become known as an expert and thought leader in your field is to make and share content that your target audience will find useful and interesting. Make sure you're always posting new and original content. This will help you get more connections and grow your network over time. If you hire an outside marketing firm to create content for you, make sure it specialises in your professional area so that your content is both legal and useful. To get people to visit your company's blog or website, you can also post a summary of an article or an article itself on LinkedIn. You can also add pictures and videos to your LinkedIn posts to make them more interesting. LinkedIn analytics is a useful tool for keeping track of and measuring how well your marketing is working.

Get involved with other users

Taking notice of what other LinkedIn users have posted is a good way to start building relationships,  and people will appreciate that the interest goes both ways. Commenting on a connection's post to congratulate them on a professional achievement is one option. Another is reacting to an article shared by a company you follow as a way to start a discussion about a topic of interest or join an existing one. There are a lot of ways to interact with other LinkedIn users, and the more you do it, the more people will see your page and meaningful connections can be made.

Post ads on LinkedIn

Use LinkedIn ads to promote your brand, get more people to visit your website, attract leads, and make sales.  LinkedIn has different kinds of ads, such as sponsored content, personalised messages, and ads that are made just for your viewers. After making an ad on the site, you can use the LinkedIn Campaign Manager to track and evaluate how well it's doing. This is a really brilliant tool to market your legal firm and make sure your company appears in front of a receptive audience.

The bottom line

A lot of lawyers and legal firms have a LinkedIn profile, but not many use all of this powerful social media site's features to find and keep clients. If you're ready to start using LinkedIn to connect with more people, start taking the necessary steps to improve your presence on the platform. Next, you will need to set aside time to build your network, create and share content, and regularly interact with other platform users. While using LinkedIn to get more clients and grow your network takes time, it is a valuable use of your resources, a surefire way to bring in new clients and grow your legal practice.


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